This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
Lucidya, a startup founded by Saudi entrepreneurs including KAUST alumnus Zuhair Khayyat, utilizes AI and Big Data to analyze social media content from platforms like Twitter and Facebook, as well as articles from 200 million websites in over 120 languages. The technology predicts user emotions, detects interests, and provides content analyses to customers for better decision-making. Lucidya commercially transformed the scientific research 'Tagreed' to start their company. Why it matters: This demonstrates the growing potential of Saudi startups in leveraging AI for data analysis and social media monitoring, and it showcases the role of KAUST in fostering technological innovation and entrepreneurship within the Kingdom.
Researchers studied user lifetime prediction in the location-based social network Jodel within Saudi Arabia, leveraging its disjoint communities. Machine learning models, particularly Random Forest, were trained to predict user lifetime as a regression and classification problem. A single countrywide model generalizes well and performs similarly to community-specific models.
This paper introduces a new task: detecting propaganda techniques in code-switched text. The authors created and released a corpus of 1,030 English-Roman Urdu code-switched texts annotated with 20 propaganda techniques. Experiments show the importance of directly modeling multilinguality and using the right fine-tuning strategy for this task.
KAUST encouraged attendees of the 2015 Winter Enrichment Program (WEP) to share their experiences on social media using the hashtag #wep2015. The university provided tips for participants to effectively use platforms like Facebook, Twitter, and Instagram during the event. KAUST emphasized responsible sharing and respect for the university's multicultural community when posting. Why it matters: This initiative aimed to amplify the reach of WEP's activities and engage a broader audience in KAUST's community and knowledge-sharing efforts.
A study analyzes spam content on trending hashtags on Saudi Twitter, finding that approximately 75% of the total generated content is spam. The paper assesses the performance of previous spam detection systems on a newly gathered dataset and proposes an updated manual classification algorithm to improve accuracy. Adapted features are used to build a new data-driven detection system to respond to spammers' evolving techniques. Why it matters: The high prevalence of spam in Arabic content on Twitter necessitates the development of adaptive detection techniques to maintain the quality and trustworthiness of online information in the region.
The Symposium on Data Mining and Applications (SDMA 2014) was organized by MEGDAM to foster collaboration among data mining and machine learning researchers in Saudi Arabia, GCC countries, and the Middle East. The symposium covered areas such as statistics, computational intelligence, pattern recognition, databases, Big Data Mining and visualization. Acceptance was based on originality, significance and quality of contribution.