This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
Keywords
social media analytics · trend detection · Saudi Arabia · Vision 2030 · AI
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
KAUST organized an Arabic Sentiment Analysis Challenge where participants developed ML models to classify tweets as positive, negative, or neutral. The competition used the ASAD dataset with 55K tweets for training, 20K for validation, and 20K for final evaluation. The full dataset of 100K labeled tweets has been released for public use.
This paper focuses on analyzing surveys of women entrepreneurs in the UAE using machine learning techniques. The goal is to extract relevant insights from the data to understand the current landscape and predict future trends. The study aims to support better business decisions related to women in entrepreneurship.
A national survey in Saudi Arabia of 330 participants reveals that 93% are actively using Generative AI, primarily for text-based tasks, while awareness and understanding remain uneven. Participants recognize benefits like productivity but caution against risks such as privacy, misinformation, and ethical misuse. The study highlights the need for AI literacy, culturally aligned solutions, and stronger frameworks for responsible deployment in Saudi Arabia.