This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
A study analyzes spam content on trending hashtags on Saudi Twitter, finding that approximately 75% of the total generated content is spam. The paper assesses the performance of previous spam detection systems on a newly gathered dataset and proposes an updated manual classification algorithm to improve accuracy. Adapted features are used to build a new data-driven detection system to respond to spammers' evolving techniques. Why it matters: The high prevalence of spam in Arabic content on Twitter necessitates the development of adaptive detection techniques to maintain the quality and trustworthiness of online information in the region.
Lucidya, a startup founded by Saudi entrepreneurs including KAUST alumnus Zuhair Khayyat, utilizes AI and Big Data to analyze social media content from platforms like Twitter and Facebook, as well as articles from 200 million websites in over 120 languages. The technology predicts user emotions, detects interests, and provides content analyses to customers for better decision-making. Lucidya commercially transformed the scientific research 'Tagreed' to start their company. Why it matters: This demonstrates the growing potential of Saudi startups in leveraging AI for data analysis and social media monitoring, and it showcases the role of KAUST in fostering technological innovation and entrepreneurship within the Kingdom.
KAUST's Urban Lab is developing the Saudi National Life Cycle Inventory, an environmental database providing quantitative data on the environmental impact of products and processes in Saudi Arabia. The database includes information on raw material use, energy consumption, water usage, waste generation, and air pollutants specific to the Kingdom. This project was highlighted at the 'Greening the Giga' workshop, where KAUST also released a report on building a national framework for Life Cycle Assessments. Why it matters: The database and framework can guide multiple sectors in adopting green technology and help Saudi Arabia achieve its net-zero carbon emissions goal by 2060.