This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
This study investigates the correlation between Google Trends data for COVID-19 symptoms and the actual number of COVID-19 cases in Saudi Arabia between March and October 2020. The researchers found that searches for "cough" and "sore throat" were most frequent, while "loss of smell", "loss of taste", and "diarrhea" showed the highest correlation with confirmed cases. The study concludes that Google searches can serve as a supplementary surveillance tool for monitoring the spread of COVID-19 in Saudi Arabia. Why it matters: The research demonstrates the potential of using readily available digital data to augment traditional surveillance methods for public health monitoring in the region.