KAUST encouraged attendees of the 2015 Winter Enrichment Program (WEP) to share their experiences on social media using the hashtag #wep2015. The university provided tips for participants to effectively use platforms like Facebook, Twitter, and Instagram during the event. KAUST emphasized responsible sharing and respect for the university's multicultural community when posting. Why it matters: This initiative aimed to amplify the reach of WEP's activities and engage a broader audience in KAUST's community and knowledge-sharing efforts.
A KAUST research team is using cellphone mobility data, Google searches, and social media to model and predict COVID-19 spread. The models aim to forecast cases in the coming weeks and inform resource allocation, including hospital beds and medical staff. The team is using aggregated and anonymized data from cellphone companies to respect people's privacy. Why it matters: Integrating real-time digital data with epidemiological modeling can improve the speed and effectiveness of public health responses in the region and globally.
A panel discussion hosted by MBZUAI in collaboration with the Manara Center for Coexistence and Dialogue addressed misinformation and its threat to elections. The talk covered the reasons behind the rise of misinformation, citizen perspectives, and the role of social media influencers. Two cases, the Indian general elections of 2024 and the upcoming US presidential elections in November 2024, were used to describe the contours of misinformation. Why it matters: Understanding the dynamics of misinformation, especially through social media influencers, is crucial for safeguarding democratic processes in the region and globally.
This paper introduces a new task: detecting propaganda techniques in code-switched text. The authors created and released a corpus of 1,030 English-Roman Urdu code-switched texts annotated with 20 propaganda techniques. Experiments show the importance of directly modeling multilinguality and using the right fine-tuning strategy for this task.
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
A study analyzes spam content on trending hashtags on Saudi Twitter, finding that approximately 75% of the total generated content is spam. The paper assesses the performance of previous spam detection systems on a newly gathered dataset and proposes an updated manual classification algorithm to improve accuracy. Adapted features are used to build a new data-driven detection system to respond to spammers' evolving techniques. Why it matters: The high prevalence of spam in Arabic content on Twitter necessitates the development of adaptive detection techniques to maintain the quality and trustworthiness of online information in the region.
KAUST Associate Professor Xiangliang Zhang is using machine learning to analyze social media posts on Twitter related to COVID-19. Her team at KAUST's Computational Bioscience Research Center is analyzing sentiment in tweets using hashtags like #coronavirus and #covid19. Zhang aims to use this data to help predict localized outbreaks and provide an early warning system for governments and organizations. Why it matters: This research demonstrates the potential of AI-powered sentiment analysis to support public health efforts and inform decision-making during pandemics in the Middle East and globally.