Saudi Arabia Leads Effort to Pour $900 Million Into Hollywood AI Firm, Giving Kingdom a Foothold In Future of Entertainment - The Hollywood Reporter
Saudi Arabia is reportedly investing $900 million into WME, a Hollywood talent agency, to develop its AI capabilities. The Saudi Public Investment Fund (PIF) is leading the investment through its SRJ Sports Investments arm. WME plans to build AI tools to better predict audience behavior and streamline film production. Why it matters: The deal provides Saudi Arabia with a stake in the future of entertainment AI, aligning with its broader Vision 2030 goals of diversifying the economy.