Branding

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Saudi Arabia launches official Year of Artificial Intelligence 2026 logo blending heritage, innovation - Economy Middle East

Saudi Arabia has officially launched the logo for the "Year of Artificial Intelligence 2026" initiative. The logo blends elements of Saudi heritage with symbols representing technological innovation and AI. The initiative aims to highlight the Kingdom's advancements in AI and its commitment to becoming a leader in the field. Why it matters: This branding exercise signals Saudi Arabia's continued prioritization of AI as a key component of its Vision 2030 economic diversification plan.

KAUST TIE program partners with global communications and branding leaders Burson and Landor to power entrepreneurial education

KAUST · Jul 14 · Partnership Education

KAUST's Technology Innovation and Entrepreneurship (TIE) Program has partnered with Burson and Landor to enhance entrepreneurial education. The partnership aims to equip students with branding and communication skills through workshops and real-world case studies. Senior experts from Burson and Landor led a two-day workshop covering brand fundamentals, communication strategies, and storytelling. Why it matters: This collaboration addresses a critical gap in traditional technical education by integrating essential branding and communication skills, empowering students to effectively launch and scale their ventures, thus supporting Saudi Arabia's knowledge-based economy.