Evaluating Web Search Engines Results for Personalization and User Tracking
arXiv ·
This paper presents six experiments evaluating personalization and user tracking in web search engine results. The experiments involve comparing search results based on VPN location (including UAE vs others), logged-in status, network type, search engine, browser, and trained Google accounts. The study measures total hits, first hit, and correlation between hits to identify patterns of personalization. Why it matters: The findings shed light on the extent of filter bubble effects and potential biases in search results for users in the UAE and globally.