This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
Doug Greenig, Group CEO and CIO of Florin Court Capital based in London and Abu Dhabi, discussed macro trends in 2024 and beyond. Florin Court's Programme has delivered strong returns since 2017, capturing macro themes through alternative markets. Prior to founding Florin Court, Doug held leadership roles at Man/AHL, Fortress Investment Group, and Goldman Sachs. Why it matters: The presence of a leading systematic asset manager like Florin Court in Abu Dhabi signals the growing importance of the UAE as a hub for sophisticated financial firms leveraging AI and quantitative strategies.
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.
An article from KAUST discusses the impact of COVID-19 on automation, material science, and VR. It suggests increased automation, voice activation, and motion detection to reduce transmission in public spaces. KAUST faculty member Derya Baran is working on antimicrobial materials for high-touch locations, and KAUST is exploring VR for virtual labs. Why it matters: The pandemic is accelerating the adoption of AI-driven solutions and advanced materials research within Saudi Arabia to address public health challenges.