This paper presents six experiments evaluating personalization and user tracking in web search engine results. The experiments involve comparing search results based on VPN location (including UAE vs others), logged-in status, network type, search engine, browser, and trained Google accounts. The study measures total hits, first hit, and correlation between hits to identify patterns of personalization. Why it matters: The findings shed light on the extent of filter bubble effects and potential biases in search results for users in the UAE and globally.
The paper introduces FanarGuard, a bilingual moderation filter for Arabic and English language models that considers both safety and cultural alignment. A dataset of 468K prompt-response pairs was created and scored by LLM judges on harmlessness and cultural awareness to train the filter. The first benchmark targeting Arabic cultural contexts was developed to evaluate cultural alignment. Why it matters: FanarGuard advances context-sensitive AI safeguards by integrating cultural awareness into content moderation, addressing a critical gap in current alignment techniques.
A panel discussion hosted by MBZUAI in collaboration with the Manara Center for Coexistence and Dialogue addressed misinformation and its threat to elections. The talk covered the reasons behind the rise of misinformation, citizen perspectives, and the role of social media influencers. Two cases, the Indian general elections of 2024 and the upcoming US presidential elections in November 2024, were used to describe the contours of misinformation. Why it matters: Understanding the dynamics of misinformation, especially through social media influencers, is crucial for safeguarding democratic processes in the region and globally.