KAUST encouraged attendees of the 2015 Winter Enrichment Program (WEP) to share their experiences on social media using the hashtag #wep2015. The university provided tips for participants to effectively use platforms like Facebook, Twitter, and Instagram during the event. KAUST emphasized responsible sharing and respect for the university's multicultural community when posting. Why it matters: This initiative aimed to amplify the reach of WEP's activities and engage a broader audience in KAUST's community and knowledge-sharing efforts.
A study analyzes spam content on trending hashtags on Saudi Twitter, finding that approximately 75% of the total generated content is spam. The paper assesses the performance of previous spam detection systems on a newly gathered dataset and proposes an updated manual classification algorithm to improve accuracy. Adapted features are used to build a new data-driven detection system to respond to spammers' evolving techniques. Why it matters: The high prevalence of spam in Arabic content on Twitter necessitates the development of adaptive detection techniques to maintain the quality and trustworthiness of online information in the region.
KAUST Associate Professor Xiangliang Zhang is using machine learning to analyze social media posts on Twitter related to COVID-19. Her team at KAUST's Computational Bioscience Research Center is analyzing sentiment in tweets using hashtags like #coronavirus and #covid19. Zhang aims to use this data to help predict localized outbreaks and provide an early warning system for governments and organizations. Why it matters: This research demonstrates the potential of AI-powered sentiment analysis to support public health efforts and inform decision-making during pandemics in the Middle East and globally.
Researchers introduce ASAD, a new large-scale, high-quality Arabic Sentiment Analysis Dataset based on 95K tweets with positive, negative, and neutral labels. The dataset is launched with a competition sponsored by KAUST offering a total of 17000 USD in prizes. Baseline models are implemented and results reported to provide a reference for competition participants.
A KAUST research team is using cellphone mobility data, Google searches, and social media to model and predict COVID-19 spread. The models aim to forecast cases in the coming weeks and inform resource allocation, including hospital beds and medical staff. The team is using aggregated and anonymized data from cellphone companies to respect people's privacy. Why it matters: Integrating real-time digital data with epidemiological modeling can improve the speed and effectiveness of public health responses in the region and globally.
This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
Researchers studied user lifetime prediction in the location-based social network Jodel within Saudi Arabia, leveraging its disjoint communities. Machine learning models, particularly Random Forest, were trained to predict user lifetime as a regression and classification problem. A single countrywide model generalizes well and performs similarly to community-specific models.
This paper explores the use of AI and social media analytics to detect sustainability trends in Saudi Arabia's evolving market, in line with Vision 2030. The study processes millions of social media posts, news articles, and blogs to understand sustainability trends across various sectors. The AI-driven methodology offers sector-specific and cross-sector insights, providing decision-makers with a snapshot of market shifts, and can be adapted to other regions.