KAUST TIE program partners with global communications and branding leaders Burson and Landor to power entrepreneurial education
KAUST ·
KAUST's Technology Innovation and Entrepreneurship (TIE) Program has partnered with Burson and Landor to enhance entrepreneurial education. The partnership aims to equip students with branding and communication skills through workshops and real-world case studies. Senior experts from Burson and Landor led a two-day workshop covering brand fundamentals, communication strategies, and storytelling. Why it matters: This collaboration addresses a critical gap in traditional technical education by integrating essential branding and communication skills, empowering students to effectively launch and scale their ventures, thus supporting Saudi Arabia's knowledge-based economy.