Tackling climate and sustainability challenges as a global brand
KAUST ·
PepsiCo's AMESA CEO, Eugene Willemsen, spoke at KAUST's Winter Enrichment Program (WEP) 2022 about sustainability and resilience. He highlighted the importance of organizations addressing climate change and resource emergencies through innovative synergies. Willemsen emphasized PepsiCo's Pep+ initiative, focusing on positive agriculture, value chain, and choices, to transform the food system. Why it matters: This showcases KAUST's role in convening global leaders to discuss sustainability challenges relevant to the Middle East, particularly in food and agriculture.