Nestlé Saudi Arabia and KAUST have signed a memorandum of understanding to collaborate on research in packaging, agriculture, and food technology. The partnership aims to develop sustainable solutions that enhance public health, strengthen food safety standards, and support knowledge localization, aligning with Saudi Vision 2030. KAUST will contribute its research expertise, while Nestlé will provide its global food technology expertise. Why it matters: This partnership signifies a commitment to advancing food and agriculture innovation in Saudi Arabia, fostering a sustainable food ecosystem and promoting healthier lifestyles in alignment with national goals.
PepsiCo's AMESA CEO, Eugene Willemsen, spoke at KAUST's Winter Enrichment Program (WEP) 2022 about sustainability and resilience. He highlighted the importance of organizations addressing climate change and resource emergencies through innovative synergies. Willemsen emphasized PepsiCo's Pep+ initiative, focusing on positive agriculture, value chain, and choices, to transform the food system. Why it matters: This showcases KAUST's role in convening global leaders to discuss sustainability challenges relevant to the Middle East, particularly in food and agriculture.
KAUST Assistant Professor Dominik Michels received the first Procter & Gamble (P&G) Faculty Award for his research contributions to the consumer goods industry. Michels has a long-standing academic partnership with P&G, contributing to the development and integration of computer-aided product development techniques into P&G's workflow. The collaborative projects have focused on AI, machine learning, and scientific/visual computing. Why it matters: This award highlights KAUST's growing role in applied AI research and its successful partnerships with major global corporations, facilitating technology transfer and real-world impact.
KAUST and NESMA Holding Co. have signed an agreement to open an embroidery center in Thuwal. The center will include sewing, electronic embroidery, design, and thermal printing departments. The center aims to create job opportunities for Saudi women and people with disabilities, with a capacity to employ up to 60 women. Why it matters: This initiative highlights KAUST's commitment to social responsibility and to raising the standard of living in its host community, reflecting a broader trend of universities contributing to local development.
The KAUST community held the opening night of its 2016 Enrichment in the Fall program. The event's theme was "Food for All." Photos from the event were taken by Meres Weche. Why it matters: This community event highlights KAUST's engagement with broader social themes, though the AI relevance is low.
KAUST and McLaren Racing have expanded their 5-year partnership to include collaborative research projects across McLaren's motorsport teams. The partnership will focus on simulation methodologies, optimized computing, and high-efficiency lubricants. KAUST students and researchers will work with McLaren at the McLaren Technology Centre to deliver joint projects. Why it matters: This collaboration provides KAUST students with real-world experience in an applied R&D environment, fostering innovation in areas like materials, lightweight structures, and circularity, with potential implications for the broader automotive and technology sectors in the region.
KAUST Professor Pierre Magistretti participated in the U.S.-Saudi Arabia Business Leaders Virtual Forum, organized by the U.S. Chamber of Commerce and the Saudi Ministry of Investment. Magistretti spoke on a panel about healthcare innovation alongside representatives from Pfizer, Abbott, and the Saudi Ministry of Investment. KAUST's Smart-Health Initiative (SHI) aims to translate scientific discoveries into clinical tools. Why it matters: This participation highlights KAUST's growing role in shaping healthcare innovation within the Kingdom and fostering international collaborations in the field.
KAUST and the Saudi Food and Drug Authority (SFDA) have partnered to develop a new method using nuclear magnetic resonance (NMR) to detect adulterants in olive oil. The method aims to identify and quantify vegetable oils mixed with olive oil, addressing concerns about the mislabeling of olive oil in the Saudi market. KAUST's comprehensive suite of NMR machines was critical for the project. Why it matters: This collaboration enhances food safety and quality control in Saudi Arabia, a major olive oil importer, and helps to ensure consumers receive authentic, high-quality products.