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KAUST TIE program partners with global communications and branding leaders Burson and Landor to power entrepreneurial education

KAUST · Jul 14

KAUST's Technology Innovation and Entrepreneurship (TIE) Program has partnered with Burson and Landor to enhance entrepreneurial education. The partnership aims to equip students with branding and communication skills through workshops and real-world case studies. Senior experts from Burson and Landor led a two-day workshop covering brand fundamentals, communication strategies, and storytelling. Why it matters: This collaboration addresses a critical gap in traditional technical education by integrating essential branding and communication skills, empowering students to effectively launch and scale their ventures, thus supporting Saudi Arabia's knowledge-based economy.

Agentic commerce: The quiet revolution in how we buy - Gulf News

Gulf News · Apr 8

Agentic commerce leverages artificial intelligence agents to automate and personalize the buying experience for consumers, marking a significant shift in retail. This 'quiet revolution' is transforming traditional e-commerce by streamlining purchasing decisions and enhancing user convenience. The article likely discusses the implications and adoption of such AI-driven buying methods within the Middle East's consumer market. Why it matters: The integration of AI agents into commerce has the potential to reshape consumer expectations and business strategies across the GCC retail sector.

TII, LightOn Partner to Build NOOR Platform for Exascale Computing for Foundation Models

TII · Mar 17

TII and LightOn have partnered to build the NOOR Platform for exascale computing, aimed at developing foundation models. The collaboration will leverage LightOn's expertise in large language models, with the first output being the largest Arabic language model to date. The platform will provide high-quality data pipelines and facilitate extreme-scale distributed training and serving. Why it matters: This partnership aims to establish Abu Dhabi as a center of AI excellence and boost the UAE's ambitions in high-tech innovation and NLP research.