G42 and Publicis Sapient to Explore AI-First Services Joint Venture for the UAE and Global South

Summary

G42 and Publicis Sapient have signed an MOU to explore a joint venture combining G42’s AI infrastructure with Publicis Sapient’s enterprise AI platforms. The venture aims to accelerate digital transformation across the UAE and Global South by deploying AI agents and enabling data-driven operations. It will deliver services across cloud modernization, AI use case development, and enterprise software engineering. Why it matters: This partnership could establish a major AI services platform in the UAE, driving adoption of AI across the region and beyond.