AI moves deeper into enterprise sales as the UAE accelerates applied automation - ZAWYA

Summary

A recent study by MIT Technology Review Insights, commissioned by UiPath, found that 90% of surveyed UAE companies plan to increase automation investments in the next 12 months. 40% of UAE respondents expect AI to have the greatest impact on sales, followed by customer service and marketing. The UAE is ahead of other countries in the adoption of AI-driven automation. Why it matters: This indicates growing confidence in AI's ability to improve sales outcomes and overall operational efficiency in the UAE market.