KAUST becomes first FIFA research institute in the Middle East and Asia

Summary

KAUST has been selected as the first FIFA Research Institute in the Middle East and Asia. KAUST will apply its research expertise to advance football-related studies, initially focusing on developing datasets that enable deeper insights into the game. The collaboration’s first project focuses on developing AI algorithms to analyze historical FIFA World Cup broadcast footage, while the second project leverages player and ball tracking data from the FIFA World Cup 2022™ Qatar and the FIFA Women’s World Cup 2023™ Australia & New Zealand. Why it matters: This partnership strengthens the intersection of sport, academia, and industry in the region through high-impact scientific inquiry.