Pitching a winning business idea

Summary

KAUST Ph.D. student Asrar Damdam won a Silicon Valley pitching competition with her biotechnology startup UVERA, which uses ultraviolet light to extend the shelf life of fresh food. The idea ranked first out of 116 others and was deemed the most investable by venture capitalists. UVERA's technology reduces food pathogens like E. coli and Salmonella, aiming to reduce food waste. Why it matters: This award highlights the potential for innovative foodtech solutions emerging from Saudi universities and their ability to attract global investment.