Technology and design bring on the Wearable Revolution

Summary

Sonny Vu, CEO of Misfit Wearables, spoke at KAUST about the importance of design in technology and shared his entrepreneurial philosophy. He emphasized rapid prototyping, user feedback, and enjoyable user experiences, as seen in his previous company AgaMatrix and his wearable activity monitor, the Shine. Misfit Wearables successfully raised $100,000 through crowdfunding in just nine and a half hours. Why it matters: This highlights KAUST's role in fostering entrepreneurship and promoting innovative approaches to product development in the region, particularly in wearable technology.