The future of audio AI: adoption use cases powering the Middle East

Summary

ElevenLabs, a voice AI research and product company, presented at MBZUAI's Incubation and Entrepreneurship Center (IEC) on the adoption of audio AI in the Middle East. Hussein Makki, general manager for the Middle East at ElevenLabs, highlighted the potential of voice-native AI across sectors like telecommunications, banking, and education. ElevenLabs focuses on making content accessible and engaging across languages and voices through its text-to-speech models. Why it matters: This signals growing interest and investment in voice AI applications within the region, potentially transforming customer service and content accessibility in Arabic.