AWR Group’s next big advantage? Using AI to spot customer friction before customers even notice - Gulf Business

The National · October 5, 2026 · Notable

Summary

AWR Group, a diversified business conglomerate based in the UAE, is integrating artificial intelligence into its operations to proactively identify customer friction points. The company plans to leverage AI-driven analytics to understand customer behavior and preferences before issues escalate. This strategic move aims to enhance customer experience and improve operational efficiency across its various business units. Why it matters: This demonstrates a growing trend of established regional businesses adopting AI solutions to gain a competitive advantage and optimize service delivery in the Middle East market.

Keywords

AWR Group · AI adoption · Customer friction · UAE · Business operations

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