KAUST startup aims to disrupt last-mile delivery

Summary

Saee, a KAUST-supported Saudi startup based in Jeddah, aims to disrupt last-mile delivery in Saudi Arabia by addressing challenges like delays and cash-on-delivery (COD) issues. They offer services such as fast COD consolidation, flexible dispatch to freelancers, and warehouse management. Saee also introduces a new concept called Cash Before Delivery (CBD) to improve cash flow for e-commerce platforms. Why it matters: This aims to solve a key bottleneck for e-commerce growth in Saudi Arabia, where COD is prevalent and creates financial inefficiencies.