UAE Central Bank issues new 9-to-6 rule to stop unwanted telemarketing calls - Gulf News

Summary

The UAE Central Bank has implemented a new regulation restricting telemarketing calls to between 9 AM and 6 PM daily. This rule aims to curb unsolicited calls and enhance consumer protection from aggressive marketing practices. The directive applies to all entities conducting telemarketing activities within the UAE. Why it matters: This new policy affects all telemarketing operations in the UAE, emphasizing consumer welfare and potentially influencing how businesses utilize communication technologies.