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GCC AI Research

Decoding the news: a new application to identify persuasion techniques in the media

MBZUAI · Notable

Summary

MBZUAI Professor Preslav Nakov has developed FRAPPE, an interactive website that analyzes news articles to identify persuasion techniques. FRAPPE helps users understand framing, persuasion, and propaganda at an aggregate level, across different news outlets and countries. Presented at EACL, FRAPPE uses 23 specific techniques categorized into six broader buckets, such as 'attack on reputation' and 'manipulative wording'. Why it matters: The tool addresses the increasing difficulty in discerning factual information from disinformation, providing a means to identify biases in news media from different countries.

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