Professor William McDonough named TIME100 most influential climate leaders in business

Summary

KAUST Professor William McDonough was named one of TIME's 100 most influential climate leaders in business for his "cradle-to-cradle" design approach. McDonough advocates for circular manufacturing and sees carbon as mismanaged rather than inherently negative. He is involved in the KAUST Circular Carbon Initiative, which promotes research, innovation, and startups in circular carbon economies. Why it matters: This recognition highlights KAUST's and the GCC's increasing role in global sustainability initiatives and circular economy research.